What to Expect Studying at Notre Dame of Maryland University
Small class sizes and personal attention enhance the student experience while internships and practica allow you to apply classroom learning to real world situations. An interdisciplinary curriculum allows you to customize the program to your own interests and goals.
After completing the program, you will be able to:
1. Develop effective data-driven marketing communications strategies
a. Devise, conduct and analyze secondary research which informs marketing problem definition and strategy development
b. Design, gather, analyze and integrate primary research information into the development of a marketing communications program
c. Identify, analyze and solve marketing problems and in formulating and evaluating multiple solutions through critical thinking
2. Evaluate and design effective communication plans for internal and external audiences either working individually or as a member of a team
a. Demonstrate effective teamwork: Use skills in communication, cooperation, group process, conflict resolution, giving constructive feedback, and negotiation to contribute to team effectiveness and efficiency in achieving common goals and projects.
b. Estimate and justify a budget for marketing communications activities and determine measures to track financial contribution.
c. Evaluate the effectiveness of both traditional and nontraditional marketing communications tools and media in achieving marketing communications objectives.
3. Create effective marketing messages that are ethical, socially responsible and well-reasoned using diverse media
a. Recognize unethical, socially irresponsible, illogical promotional elements and/or campaigns and design ethical, socially responsible, and logical marketing campaigns.
b. Select and design effective communication tools and media to meet specific marketing challenges.
c. Design professional, persuasive, logical and effective communications, both in writing and orally.